Scheduling an event in the Program

Schedule an event in the Program to set when and where it takes place, how customers access it, and how it is priced. If you have not added the event content yet, see Adding an event, experience, or attraction.

Select Program from the main menu.
Click .
The scheduling process has five steps: main info, location, prices, fees, and access.

Step 1: Main info

Choose the event and its type: Onetime or Anytime.

Choose an event type

Onetime events occur at a specific date and time. Ticket sales close after the event takes place. This type is best for concerts, theater, festivals, cinema, workshops, and seminars.

Anytime events have no fixed date. Customers can visit anytime within a given period, and ticket sales remain open indefinitely until you manually close them. This type is best for museums, exhibitions, theme parks, aquariums, and zoos.

Select the event and date

Choose the event title from the dropdown list.
If you chose Onetime, use the calendar to select the starting date and time.
The calendar is for the starting date only, not an event date range. The system manages the event duration automatically based on the duration previously set in the event information settings.

When scheduling a new event rather than editing one, you can select multiple starting dates and times. As soon as you select a date, time settings appear next to the calendar for that date.

When you are ready, click Next.

Step 2: Location

Choose whether the event uses a seating chart or custom ticket types without reserved seats.

With seating chart

With a seating chart, customers select their preferred seat from a stage map. You will see your predefined stage maps. If you do not have one yet, create it from the Stages overview page; see Creating a stage. Use the search bar to find a stage map when you have many.

The event location is determined by the seating chart's location. Each stage chart has an embedded location that you choose when saving the chart.

No reserved seats

Without reserved seats, customers select a ticket by category. Choose the event location in the location input, or select one from the location history.

For an event without a seating chart, you must pick the event location.

Add a new location

To add a new location, select the pickup button. In the pop-up box:

Enter the venue name in the search bar, preferably as it appears in Google Places. The system will try to extract the details.
Review and edit the venue details on the next screen:
Place name: the name of the venue or building.
Address: the street address of the place.
City: the city name, including the state where applicable—for example, New York, NY.
Country: the country name.
Lat/lng: an adjustable GPS pin. Move it to fine-tune the coordinates if needed.

Click Save when ready.
All location details are shown to attendees, so do not add internal notes.

Anytime events

A seating chart is not available for anytime events. They work only with no reserved seats and a custom location.

When you are ready with the location settings, click Next.

Step 3: Prices

Choose whether access is Free or Paid. The ticket types then appear.

Each ticket type, also called a pricing group, has:

Color
Name
Capacity
Pricing, for paid events only

Ticket types with a seating chart

When you use a seating chart, ticket types are predefined from the chart's sectors. Their names and capacities match the seating chart exactly.

For example, a theater chart with Ground floor (200 seats) and Balcony (100 seats) creates those two ticket types. To create more detailed price categories, define additional sectors in the seating chart, such as First rows and Middle rows. Sectors group seats and regions by sector name, so they provide both visual separation and pricing categories.

Ticket types from seating charts are locked. If there are no booking orders yet, you can perform a full edit and change the seating chart. Otherwise, close sales on the current event and schedule it again in the Program.

Ticket types without a seating chart

Without a seating chart, define custom ticket types at this step. One type, General admission, is usually defined by default. You can change it and add more by clicking Add new ticket type. You can add as many as you need.

For custom ticket types, you can also define Visibility – whether the type is published. For example, you can define both Early bird and Regular tickets, then leave Regular tickets unpublished when sales begin and publish them later.

You can change custom ticket types at any point during sales, including their capacity, price, and visibility, and you can add new types. Custom ticket types give you almost full freedom to make changes while sales are ongoing.

Paid events

For paid events, you can also adjust the currency, pricing strategy, and price policy. For shared events, you can choose which organizer receives the sales revenue in their wallet.

Currency

Available currencies depend on your wallets. If you have wallets in multiple currencies, each currency is listed.

Pricing strategy

Choose Fixed price or Pay What You Want.

Fixed price is the most common option. The price entered for each ticket type is fixed in the selected currency.
Pay What You Want (PWYW) lets attendees choose what they want to pay. The price entered for each ticket type is the minimum price in the selected currency, but attendees can pay more. This can suit charity fundraisers, community-driven gatherings, and events where trust and inclusivity matter.

Price policy

You can attach a price policy to this event to apply automatic discounts at checkout. To use this feature, you must first create a price policy in the Price Policies section – see Creating a price policy.

Free events

For free events, define only the ticket types and their capacity.

When you are ready with pricing, click Next.

Step 4: Fees

This step does not apply to free events. Choose whether to keep the default fee settings or make additional fee adjustments.

Default fee settings

With the default settings, entered ticket prices are final and payment processing fees are captured from that amount.

Adjust payment processing fees

Choose how payment processing fees are applied:

Included in the base price (default): the customer is charged exactly the amount defined for each ticket in the Prices section. You absorb the payment processing fees.
Charged separately: payment processing fees are charged on top of the ticket price. The system calculates the price so that, once collected payments and payment fees reach your wallet, the resulting net amount equals the defined ticket price.
Shared: payment processing fees are shared between you and the customer. Define the percentage adjustment for fees paid by each party, such as 50/50 or 40/60, where the customer pays 60% and you pay 40%.

Additional fees

You can collect additional fees from customers on top of ticket sales, such as a convenience fee or entertainment fee. Choose whether the fee is percentage-based or fixed, and whether it is calculated per ticket or per order.

Preview

At any time, you can preview a sample customer receipt and a sample wallet transaction.

When you are ready with fee settings, click Next.

Step 5: Access

Choose how to provide access to the event: Ticket or Action link.

Tickets

Choose Ticket to issue tickets directly. Your predefined ticket templates will appear. To learn about managing ticket templates, see Tickets overview. If you do not have one yet, see Creating a ticket template.

Before selecting a template, choose Common template or Separate templates.

Choose Common template (the default) if the event is sold online only, then select the template.
Choose Separate templates if the event is sold both online and at the box office. The Online and Box office tabs appear. Select a ticket template for each distribution channel by opening each tab and selecting its template.
The choice mainly depends on whether you operate your own box office.

Action links

Action links suit events that require additional registration or another online action. Instead of a Download tickets button in their receipt, customers receive the action link.

Action links can be used for:

Special participant registration
Special competitor registration for sports events
Special vendor registration for expos
A meeting or webinar link for online events
A join link for esports events
A streaming link for online streaming events
An instructions page for special events
For each action link, define a button label and URL placeholders.

Button labels

Choose Register, Join, Watch, Schedule time, Download ticket, or enter custom text.

Custom text appears exactly as entered and is not translated. Use one of the predefined choices when possible so it can be translated in the customer receipt if its language differs from the source.

URL placeholders

You can attach these dynamic order arguments to the action URL:

event_id: ID of the event for API retrieval
order_id: ID of the order for API retrieval
order_code: booking code
order_date_created: UTC timestamp of order creation
order_amount: order amount in cents
order_currency: currency of the order
When you are ready with access settings, click Next.

Open sales

The scheduled event now appears in the Program with the Pending status. This status is intended for pre-locking seats, if needed, before sales begin. For more about this status and the Program progress bar, see Program layout and event statuses explained.

When you are ready to start selling, set the event status to Open sale. For other actions after scheduling, including managing sales and event settings, see Program event actions and settings.