Every order in Entase carries two pieces of attribution data: a channel (how the ticket was sold) and an operator (who or what handled the transaction). Together they let you filter orders and read statistics by sales source.
Channels
Entase recognises two channels:
- Online — the customer completed the purchase themselves through a web storefront, an embedded widget, or any URL that points to your checkout page.
- Box office — a staff member completed the purchase on the customer's behalf using the Entase box office interface.
Every booking order is assigned exactly one channel automatically; you cannot change it after the order is created.
Operators
The meaning of operator depends on the channel.
Box office operator — cashier name
When an order is created through the box office, the operator is the name of the logged-in staff member (cashier) who processed the sale. This lets you:
- See which cashier issued a specific booking.
- Break down box office revenue by individual staff member in statistics.
The operator name is taken from the staff account that was active at the moment of sale and is stored permanently with the order.
Online operator — referrer domain
When an order is completed online, the operator is the referrer domain — the hostname of the website the customer was on when they clicked through to complete their purchase (for example, yourtheatre.com or partner-site.com).
- If the customer arrived directly (no referrer), the operator is recorded as Entase.
- If the customer came from external reference (like Facebook, Instagram, X, etc.) or embedded widget on a third-party site, that site's domain is captured as the operator.
This makes it straightforward to measure how much revenue each distribution partner or marketing channel is driving.
How this data appears in orders
When you open any individual order, the Channel and Operator fields are shown in the order details panel. You can use these values to:
- Quickly confirm whether a sale was walk-up (box office) or self-service (online).
- Identify the cashier responsible for a box office transaction.
- Trace an online sale back to the referring website.
How this data appears in statistics
In the statistics section, orders are aggregated so you can compare performance across channels and operators:
- By channel — compare total sales, revenue, and ticket counts between online and box office.
- By operator — drill down within each channel to see per-cashier totals (box office) or per-domain totals (online).
Online payment requests from box office
When a box office cashier requests online payment, the order is recorded with Online as its channel because the customer completes payment through the online flow. Its operator is the cashier's name, as with any other box office order. For instructions on requesting online payment, see In-person sales and registrations.
Further sub-grouping with Segments
Channels and operators are captured automatically, with no extra effort from the organizer. For more granular optional sub-grouping of sales, such as by campaign, sales point, or distribution partner, use Segments.