Segments let you tag ticket orders with a named, color-coded label so you can measure where your sales come from and how different audiences perform.
What a segment is
A segment has four properties:
- Color — a visual indicator that makes the segment easy to spot at a glance in lists and reports.
- Code — a short, unique identifier used internally to track the segment across links and orders.
- Display name — the human-readable label shown in the interface and reports (for example, Facebook Campaign or Partner Agency).
- Description — an optional note that explains the segment's purpose for you and your team.
Every segment is unique within your organization; no two segments can share the same code.
How segments are used
You can attach a segment in two ways:
- Short links — associate a segment with a short link so that every order placed through that link is automatically tagged with the segment.
- Box office checkout — manually apply a segment to an order at the time of booking when selling tickets directly through the box office.
Both methods write the segment onto the resulting booking order, so you always know which channel or campaign drove each sale.
Where segment data appears
Once orders are tagged, segment information surfaces in two places:
- Individual booking orders — open any order to see which segment is attached to it.
- Statistics → Segments tab — view aggregated performance insights broken down by segment, including order counts and revenue, so you can compare the effectiveness of different channels and campaigns.