# Setting up your first event

> Create and schedule your first event, then open sales by following the three main setup phases in Entase.

Set up your first event in three phases: add its content, schedule it in the Program, and open sales. This article gives you the overall flow; use the linked guides for the detailed instructions.

## 1. Add the event content

Start by creating the event itself in the 3-step wizard. You will add:

- A description
- A category
- Media

Follow [Adding an event, experience, or attraction](/organizers/events-and-program/adding-an-event-experience-or-attraction.md) to create the event and complete these details.

## 2. Schedule the event in the Program

Next, add the event to the Program. Scheduling defines the occurrence customers can book, including its:

- Date and time
- Location
- Pricing
- Fees
- Access

See [Scheduling an event in the Program](/organizers/events-and-program/scheduling-an-event-in-the-program.md) for the scheduling process and the available settings.

## 3. Open sales

After scheduling, open sales for the event so customers can book it. Use [Program layout and event statuses](/organizers/events-and-program/program-layout-and-event-statuses-explained.md) to understand the Program and its event statuses. For the actions available on a scheduled event, including managing sales, see [Program event actions and settings](/organizers/events-and-program/program-event-actions-and-settings.md).

Once sales are open, your event is ready for customers to book.